Then past the back office.
The same agent on the deal side.

Ask it what you’d ask an analyst. It reads the material and comes back with a draft you can check.

01Market diligence

“First look at the 96-key resort. How’s the market?”

Read twelve months of comp-set rates and the city’s permit filings.

WLodging market note.docxDraft
FileHomeInsertLayoutReviewView
Market note · Oct 2026

Regional lodging

$412Comp-set rate
+3.1%YoY growth
+286Keys in pipeline

Demand. City weekenders, weddings and fall foliage. Rates peak May to August.

Page 1 of 3842 words

Saved to the deal folder.

02Underwriting

“Run a first pass on the broker’s numbers.”

Read the offering memo and checked each assumption against the market.

XResort - first pass.xlsxDraft
FileHomeInsertFormulasDataReview
D3fx=B3*(1+Comps!C14)
ABCD
1T-12BrokerFirst pass
2ADR$385$420$397
3Occupancy68.0%72.0%69.0%
4RevPAR$261.80$302.40$273.93
5Revenue$12.74M$14.72M$13.33M
6NOI$3.06M$4.12M$3.33M
WWillow agentC2
The broker has year-one rate up 9.1%. The comp set grew 3.1%. Occupancy is up 4 points with no new demand driver.
First passCompsBrokerQuestions (6)

Six questions for the broker, on the last tab.

03The raise

“Who should we call for the $24M raise?”

Read every past commitment and conversation.

ODrafts - Outlook
HomeViewHelp
Drafts4Today
A family office11:42[Draft]A 96-key resort, before it goes wideYou asked about the region in March…Strong fit
A repeat LP11:42[Draft]Next raise: $24M, resortYour usual $3M to $5M would fit…Strong fit
A family trust11:43[Draft]Value-add hospitality, a first lookThis one has the value-add plan you…Good fit
A hospitality fund11:43[Draft]Better timing this roundLast time the timing didn’t work…Worth a call
4 draftsNothing sent

A note to each, waiting for you. Nothing sent.

What’s the most annoying thing you do at work? See it handled.

Tell Ryan the task you’d hand off first. He reads every one and replies within a day to set up the 20-minute conversation.

Prefer email? ryan@willowapplied.com